andi studio, industry, packages, promotion
About This Project

A specific request by Ranpak, Manufacturer of paper solutions for the protection of products during storage and transport from Heerlen: “We are looking for a unique product to support our account managers during their sales pitch”.

The solution of our Andi Studio: a unique showcase box. This box contains a cardboard box including a packaged product and a wrapper. The wrapper contains leaflets and a sample book. The wrapper gives the impression of a box that can be opened. This means the wrapper had to be manufactured in such a way that the thickness of the content could vary, being able to contain different quantities of materials. It creates the idea that the wrapper can be opened as if it were a box in which the sample book and flyers are neatly organised. As such, you ensure that shape and content mutually reinforce each other.